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Marketing Manager/Guru

New South Wales, Australia

Ref#: 20170138

Date published: 3-Aug-2017

The Marketing Manager/ Guru is responsible for generating Marketing Qualified Leads for the Sales team to amplify by creating general market awareness, driving industry thought leadership and executing direct marketing campaigns to Federal Government Agencies and the existing Macquarie Government base.

 

This position is critical to expanding the demand generation pipeline and accelerating Macquarie Government’s sales and revenue growth.  It will execute on the vertical strategy established by the Macquarie Government Management Team. 

 

This role is responsible for generating quality content for BLOGs, brochures, datasheets, whitepapers, webpages, and website landing pages. The candidate has excellent communication skills in interpreting technical content to develop key customer messages, UVPs, presentation slide decks, banners and vendor events.

 

DIMENSIONS

The Marketing Manager - will develop programs to attract new customer by utilising a mix of Digital, Social and Traditional Marketing tactics such as Sponsorship events. Demand generation targeted campaigns aligned to market segmentation, use case, and industry vertical and trigger events leveraging - direct marketing, email, online/digital marketing, lead nurturing, sponsorships, PR and event-based campaigns, development of case studies, managing internal (e.g. CIO breakfast) and external events (e.g. speaking slots).


Qualifications

  • Degree level

  • Post graduate preferable

Experience
  • 6 years + demand generation and marketing management experience

  • Some people management experience preferred

  • Previous experience developing, executing and managing the responsibilities listed above in previous section with specific experience in the IT B2B industry

  • Extensive experience with resource planning, budgeting and marketing performance measurement

  • Experience with some form of Marketing Automation Tools (Marketo Preferred) and CRM Tools (SF.com preferred)

  • Experience in developing digital marketing plans and solutions for various business and marketing needs

  • Experience in Website Management

  • Ideally (not mandatory) experience in the security and or cloud/ hosting business

  • Ideally (not mandatory) experience in the government space and partnering with large IT services companies

  • Ability to work with minimal fuss and supervision and quickly and efficiently resolve a wide range of complex and sensitive operational and management tasks across a matrix of business and marketing stakeholders

  • Excellent project management, presentation and decision-making skills and the ability to meet multiple competing deadlines across multiple projects including managing internal stakeholders and external agencies

  • Experience in Content Development

  • Client service approach to working with people; must have an understanding of business and technical audience issues

  • Knowledge of and exposure to emerging multimedia technologies such as Mobile, on demand and live Video, Social Media and Search etc.

  • Good knowledge of search engine optimisation and PPC (paid search)

     

Specific Skills

  • Create Targeted Messaging for marketing campaigns based on use cases and type of campaign

  • Detail-oriented and organised with excellent interpersonal, verbal, and written communication skills

  • High level of energy and very motivated by being a brand and revenue champion for the organization

  • Results driven, creativity, originality and a high level of conceptual thinking

  • Comfortable in being held accountable to specific monthly and quarterly performance target

  • A flexible, outgoing attitude with proven experience working in a growing and dynamic team

  • Confident, organized, adaptable with leadership skills

  • High level of personal commitment, and drive

  • Professional demeanour and the ability to build and maintain supportive relationships while injecting a sense of fun

This role is available immediately so apply now!

 

 

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